Today, it has been announced that advertisement company ExoClick has signed an exclusive deal with Dating Factory.
The company is trying to grow its members’ area business to give its advertisers exclusive access to Dating Factory’s global network of membership traffic.
Dating Factory is a provider of dating white label sites. Their network is available in 22 languages covering over 70 different dating niches worldwide.
ExoClick’s advertisers will have the global reach to access dating users for non-competing products on Dating Factory’s 100,000+ dating sites.
ExoClick’s CEO and founder Benjamin Fonzé commented: “As part of their monetization strategy, Dating Factory offers white label owners the ability to generate extra revenues from their member area traffic with ad zones that are exclusively available via ExoClick.
“Dating is ExoClick’s biggest vertical and advertisers generate millions of dollars in revenues from conversions using our platform and its unique features.
“By exclusively offering Dating Factory’s traffic, our advertisers have yet another channel to drive conversions and brand awareness for their offers. No other ad network platform offers this traffic source.”
Dating Factory’s CRO Jenny Gonzalez added: “As a software provider we understand the responsibility of achieving optimal consumer lifetime value for dating users in our partner’s white label sites.
“With acquisition costs rising year on year it is imperative to monetize every single registration even if the user does not upgrade to becoming a paying member.
“We take this responsibility very seriously and we are successfully achieving long time value for users that do upgrade, however, we needed to partner with a company that would help us to do the same for our freemium members area space.
“ExoClick was the clear choice given their worldwide client reach, dating experience and the excellent technological capabilities of their platform.”
Advertisers can access all of ExoClick’s members area traffic from its admin panel and can contact ExoClick on more information on how to convert exclusive traffic source.
ExoClick and Dating Factory are both exhibiting at Affiliate Summit West in Las Vegas from 7-9 January.
Read more here.