ExoClick has announced it is now serving seven billion daily ad impressions across its global ad network of publisher sites.
Benjamin Fonzé, CEO & founder of ExoClick commented: “Pushing through the seven billion daily ad impressions is an impressive achievement, when you consider the industry wide market changes that occurred in 2018 including Google Chrome’s new compliance rules, the growing number of adblock software installs and GDPR.”
“I think there are several factors that have contributed to this significant growth in impressions.
“Firstly, regarding Google, we were quick to introduce a new range of compliant ad formats whilst educating our publishers and advertisers on how to continue to maintain their revenues and stay compliant. We introduced a new Google compliance system for publishers so they could block non-compliant ads with just one click in our admin panel.
“We promoted Evangelos Ziridelis to Sales and Ad Operations Director who implemented many platform improvements, optimisation tools and re-shaped how we now manage sales.
“We have been steadily growing our exclusive members area and email dating traffic with new deals. Both our In-stream video and Native ad formats have seen spectacular growth.
“We launched the Push Notification ad format back in October 2018 and in the last 30 days have added 10 million new users.
“Our RTB team are now managing over a billion daily RTB events for both supply and demand.
“And finally, our hard working team of ExoClickers who are the driving force in pushing our business forward day in and day out. Stay tuned for more innovations in 2019!”
This latest milestone means ExoClick has seen its number of ad impressions grow by 75% since 2014.
Visit the ExoClick website here.