The Business Intelligence department at Exoclick has carried out an analysis of the ad network’s Members Area traffic from Q4 of 2018, in order to help advertisers better understand this high quality dating traffic source.
ExoClick has exclusivity in monetising dating traffic from WhiteLabelDating.com, Traffic Mansion, Dating Factory and AdultFriendFinder.
The BI team looked at statistics globally, and also some specific intelligence for the UK market.
With the majority of traffic coming from English speaking GEOs, out of the 993 million impressions served during Q4 here is the percentage split across the top 5 English speaking GEOs:
South Africa: 2.3%
In Q4 advertisers promoted the following offer types at Members Area dating traffic globally:
How to tutorials: 9.25%
Display positions by CTR
ExoClick then looked at the average CTR of different display ad formats depending on their position on the screen. Members Area sites have higher quality users that generate more clicks compared to non-membership sites.
Top of page
On desktop, top page position ad formats the Cube and Header banner both give a x3 higher CTR for Members Area compared to non-Members Area. On Mobile the Header banner has a x2 higher CTR.
Side of page
On desktop the Skycraper banner positioned on the side of the page yields a massive x10 higher CTR, and NTV A/B/C formats, displayed at the side of a video, have a x2 higher CTR.
Bottom of page
On desktop the Instant Message format has a x2 higher CTR and the Footer banner yields a x5 higher CTR. On mobile the Footer banner has a x2 higher CTR.
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