As part of ExoClick’s Native November celebration, the company is running a special Black Friday Week Native promotion offering new minimum prices for all Native ad zones across their network. This allows advertisers of Native ad campaigns to be able to set their Worldwide minimum bid at 0.001 € / $ for both CPC and CPM campaigns .
Minimum bid prices can really help advertisers get more out of the Native inventory on ExoClick’s network, here are some tips from Sales and Ad Operations Director Evan Zirdelis:
- Discover: Advertisers can set up new low bidding RON campaigns within their selected GEOs on CPC or CPM, this helps them discover new Native ad zones with minimum risk.
- Experiment: Advertisers can take advantage of this week by setting up Bidder campaigns with the starting bid at 0.001 and ExoClick’s auto bidder will adjust for each zone according to the CPA goal that they set.
- Scale: After the promotional period ends the campaigns will maintain the lower bids if they are not edited, however the minimum price will increase again for new campaigns. So this is a great opportunity for advertisers to make sure that they collect enough data during the Black Friday Week promotion and then use that knowledge to set up new high end campaigns.
ExoClick’s Black Friday Week Native promotion will run from from Midnight (EST) on Friday 20th through to Midnight (EST) on Cyber Monday 30th November 2020.