ExoClick has announced that Tuesday, 20th November 2018 is now Traffic Tuesday. The company will be offering advertisers a week long 50% cash back promotion on the purchase of ExoClick’s Push Notification ad format.
The promotion will run until midnight (EST) on Cyber Monday, the 26th November 2018. To be eligible for the cash back, an advertiser’s minimum spend on Push Notifications must be 100 US$/Euros during the week of the promotion.
All advertisers are entitled to this promotion for new and existing campaigns on the Push Notification Ad format.
Push Notifications are essentially a form of native advertising that can then be targeted to a publisher’s site users. Once a publisher allows Push Notifications on their website, users that opt in and agree to receive Push Notifications then become subscribers and will start to receive offers from advertisers.
The messages work across all devices and appear within the screen of the end user’s device and are delivered even when they aren’t browsing the website to ensure maximum viewability and a high CTR.
Evangelos Zirdelis, ExoClick’s Director of Sales & Ad Operations commented: “This is an ideal opportunity for advertisers and affiliates to test out how effective Push Notification messages can be for converting offers. This ad format has a higher CTR because end users have already opted in to receive promotional messages.
“This, coupled with our deep targeting options and comprehensive statistics will give advertisers key insights into user behaviour and campaign effectiveness. By lessening the financial burden of the initial testing with our Traffic Tuesday 50% cash back promotion, it is an excellent, risk-free way to really experiment and carry out A/B testing of different creatives and messaging.”
To qualify, an advertiser must purchase Push Notifications during the week of Traffic Tuesday 20 November 2018 (from 12am EST) to Monday 26 November 2018 (midnight EST). No other ad formats qualify for this promotion.
Visit the ExoClick Website here.