eMarketer Analysts Predict Slower US Dating App Growth

A new analysis from eMarketer has come to the conclusion that dating app growth may slow in the US over the remainder of 2019.

Figures are still positive, with a 5.3% increase in user numbers predicted for the year, but the rate of growth is down from 6.5% in 2018.

MAU for the entire US market is expected to land at around 25 million, a rise from 23.8 million last year.

The report argues that growth could slow further next decade, falling to 2.3% by the year 2022. The projected monthly user numbers are just below 30 million for the same year.

Speaking to Business Insider, analyst Nazmul Islam said: “At this point, we see existing users switching between apps rather than new users trying dating apps for the first time.”

Match Group’s Justine Sacco, speaking to the same publication, made the case that much of her company’s growth will be in geographies other than America in the coming months.

She said: “Our data shows that half of all singles in the US use or have tried a dating app. There are also huge single populations in the rest of the world where dating products are becoming the new normal. (…) We expect to see both revenue and user growth for our company continue to grow.”

Match is midway through a push into Asia, with Tinder CEO Elie Seidman touring the region earlier this year.

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Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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