Match Study Finds U.S. Singles Prioritising Stability and Compatibility

U.S. singles remain optimistic about finding lasting relationships, but Match’s latest Singles in America study suggests many are becoming more selective about where they invest their time and attention.

The 15th annual study, conducted by Match in partnership with researchers from the Kinsey Institute at Indiana University, surveyed approximately 5,000 U.S. singles aged 18 and over between March and April 2026. The sample was balanced for age and gender using U.S. Census demographics.

While only 16% of respondents said they were actively seeking a committed relationship, 72% said they were interested in or open to dating or a relationship. A further 45% said they were not actively looking but would welcome a relationship if the right person came along.

The findings also indicate that being selective does not necessarily mean having rigid expectations. Nearly half of respondents, 49%, said they had fallen for someone they were not initially attracted to. Among those who maintain a checklist of desired partner qualities, 46% said they had ultimately fallen for someone who did not meet those criteria.

Conversation, shared interests and shared values were among the factors that could change initial perceptions. Forty-seven percent cited great conversation as a reason they became interested in someone they were not initially attracted to, while 41% pointed to shared interests and 35% to shared values. Another 41% said they would consider a second date even if the first was not particularly exciting.

Emotional stability also ranked ahead of intensity for many respondents. Thirty-four percent said they would prioritise peace and emotional safety over passion and excitement, compared with 14% who chose passion. Among women, the difference was more pronounced, at 40% versus 9%.

Financial compatibility was another prominent theme. Seventy-one percent said being open about money builds trust, while 89% agreed that both partners should share financial decisions equally. However, 56% said differing attitudes toward finances would not necessarily prevent them from falling in love.

Despite the emphasis on compatibility and stability, belief in romance remains high. Seventy-six percent said they believe romantic love can last forever, while 74% believe some relationships are meant to be.