PR Week have an interview with Sam Yagan, CEO of Match.com – discussing the company’s PR methods.
Yagan talks about their marketing and PR work, much of it centering around their new Stir events they launched last May.
With Match, these offline events are as much about brand-reinforcement amongst their core users as they are about trying to crack the offline model.
Yagan also highlights their biggest challange as safety – following embarrassing PR moments for the company in the past year – which perhaps points to more efforts to right this bad publicity in 2014.
He says: “Safety and security is always a concern. We are working to educate members about safety and strive to put the best measures in place. Our goal is to put the right tools in customers’ hands to protect themselves through on-site messaging, dating, and have a feature where they can report concerns.”
Read the interview here.