This fascinating blog looks at how the forthcoming iOS ad-blocking software has the potential to disrupt the mobile landscape.
With the release of iOS 9 in September, Apple is adding some ad-blocking software to Safari, which consumers can download and implement.
As Charles Arthur says: “User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it.”
The freelance journalist, who was previously the technology editor of The Guardian, looks at how this ad-blocking software could have far-reaching effects on websites and advertisers, along with Google’s revenues, and the current balance of mobile platforms.
Check it out here.