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How Apple’s Ad-Blocking Software Will Change The Mobile Landscape

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This fascinating blog looks at how the forthcoming iOS ad-blocking software has the potential to disrupt the mobile landscape.

With the release of iOS 9 in September, Apple is adding some ad-blocking software to Safari, which consumers can download and implement.

As Charles Arthur says: “User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it.”

The freelance journalist, who was previously the technology editor of The Guardian, looks at how this ad-blocking software could have far-reaching effects on websites and advertisers, along with Google’s revenues, and the current balance of mobile platforms.

Check it out here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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