A recent article on Quartz looks at the emerging online dating space in India, which is seeing an increasing number of dating startups and matchmakers.
Part of this started with Tinder’s growth in the last few years, which took advantage of changing social norms in urban Indian areas.
And this has resulted in a raft of new dating services, that are now all engaged in a “marketing storm” on TV, which is raising awareness amongst the public.
As Sumesh Menon, CEO and co-founder of Woo told Quartz: “Now dating apps have become mainstream. Just like e-commerce sites, now there are celebrities throwing their weight behind the dating space. There are investors, and there are consumers.”
Check out the full article here.