Bumble Execs Reveal How To Design A Female-Empowering Dating App

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Over the past few years, a number of dating companies have worked to create services that put women in the driving seat, in an effort to diminish typical gender expectations within the dating world.

In an article for Fast Company, Doreen Lorenzo talks to the CEO of female-focused dating app Bumble, Whitney Wolfe, and its chief creative officer, Sarah Mick, about how design can help to create a service that empowers women and gives them confidence when online dating.

Wolfe and Mick, who both previously worked for rival app Tinder, discuss exactly how the design concept for Bumble came together, and the psychological design aspects they had to consider when creating the app.

During the interview, the Bumble executives also talk about the overall importance of design when creating a dating product, their personal attitudes towards feminism and employee dynamics within the workplace.

Read the full interview here.