GDI’s analysis was heavily featured in a Mashable article exploring the growing popularity of on-demand dating apps.
The post, written by Mandy Stadtmiller, looks at whether offline-focused dating apps, such as Clover and Whim, have the potential to overtake services like Tinder, given that they are specifically designed to generate offline dates.
Speaking about Tinder, she said: “Users have to swipe in hopes of a match, then chat in hopes of a spark and then maybe (but probably not ever) make plans with your potential soul mate.
“The recent upsurge of “on-demand dating” promises to end all that. These apps instead promise a near instantaneous, face-to-face date (yes, IRL) in as little as two taps of the finger.”
The article prominently features GDI’s insights about the potential of a decline in Tinder’s popularity, as well as our thoughts on why some users may prefer the meeting-focused approach offered by on-demand dating services.
GDI’s contribution includes:
Many online daters complain that while Tinder has opened up a whole new pool of potential matches, these connections rarely lead to offline dates…daters are tired of trading endless messages with online matches without them materialising into offline dates.
At this stage, there are no on-demand dating services that could rival apps like Tinder because of its incredible growth and prevalence in the online dating world.
However, with singles becoming increasingly disillusioned with current online dating solutions, with the right idea and a good execution, the potential is definitely there to tweak the strides Tinder has made, and genuinely improve the online dating industry.
Read the full article here.