Last week, Ashley Madison announced they were planning an IPO in London later this year.
The site, which launched in 2001, is looking to raise $200m from investors to go public.
Ashley Madison is owned by parent company Avid Life Media, and previously attempted an IPO on the Toronto Stock Exchange in 2010.
The move failed when investment bank GMP Securities pulled out of the deal at the last minute.
The CEO and founder of Ashley Madison, Noel Biderman, recently spoke to Mashable about their new IPO plans, in one of his first full interviews since the announcement.
Biderman speaks about the previous IPO attempt being the “wrong time, wrong place, wrong branding”, as well as the challenges of trying to raise money from investors and attracting world-class talent, because of Ashley Madison’s business.
The CEO says: “I’ve been in meetings where everything is going well and someone storms out and I’ll say, ‘What’s up with them?’ Well their wife just went off with the neighbour. We are going to be economics plus emotions.”
Biderman says part of the decision to IPO was to try and attract world class talent by going public, to help push the growth of the company.
In addition to this, the Ashley Madison CEO counts the recent decision to overturn a 63-year-old law in South Korea, along with Hillary Clinton announcing her presidential campaign, as factors why they decided to embark on this IPO journey.
Read the full interview here.