BBC News have a great report on Tinder and the mobile dating market that provides an antidote to “profile fatigue”.
The piece includes a video report in which BBC technology reporter Dave Lee talks to the public about their thoughts on the app and also interviews Tinder’s CEO Sean Rad.
In the accompanying article, Lee looks at how apps like Tinder are providing a fresh, and less time-consuming, update to the online dating experience.
He talks to relationship coach Susan Quilliam, who thinks the market will split according to need – whether relationship, sex or affairs.
And yet Tinder CEO Sean Rad dismisses claims that his app is solely a hook-up app, saying: “We’ve created over 150 marriages that we know about.
“Every day we get hundreds and thousands of emails telling us either [about] friendships made on Tinder or engagements, or long-term relationships being created.”
Lee talks of Tinder as being a direct result of something he calls “profile fatigue” – a reaction against time-consuming profile writing, a staple of the “old-model” dating sites.
Read the well-written and interesting article here.
Tinder recently released their 3.0 version, which marks the start of a movement away from a strictly dating use, adding a “just friends” grouping feature. Read GDI’s report on it here.