ComScore Releases Annual Mobile App Report, Looking At Millennial Habits, Mobile Web & Dating


ComScore recently released its annual mobile app report for 2017.

The report explores the different dynamics of mobile media consumption, audiences and user habits to understand how mobile activity is driven and has evolved.

The data reveals that mobile apps now account for 57% of all digital media usage, and smartphone apps alone capture over 50% of all time spent on digital media.

The report covers topics such as mobile app vs. mobile web usage, highlights of top-ranking apps, app activity among millennials and consumer attitudes and perceptions towards apps and the app landscape.

The 57-page report also has a section on the category of dating apps.

comscore mobile app report 2017


Here are some interesting findings from the 2017 report:

  • The average user spends 2.3 hours per day using mobile apps
  • 18-24-year-olds spend 2/3rds of their digital media time on smartphones
  • The average user only downloads two apps per month
  • Millennials are still adding apps often, but the download habits of older smartphone users are subsiding, and they may now be the top net app deleters
  • 79% of online dating users are using mobile dating apps, 14% are desktop and 7% are using the mobile web.

Read the full report here.