Ad Blocking Usage On Desktop Continues To Grow

A recent article by Marketing Land has revealed some worrying new statistics about ad blocking.

According to Blockmentry, ad blocking is continuing to grow on a global scale, with current figures at 32.4% of page views being blocked.

And this figure is up from 28.5% in May, a worrying statistic for advertisers looking to get their content seen.

Blockmentary founder Pierre Far said these figures show ad blocking’s real impact on websites, saying that: “43.3 percent of Opera desktop page views block ads, the highest desktop sub-type by a huge margin.”

And although more people are using desktop to access page views, figures show that three times as many ads are being blocked on mobile devices.

To read Marketing Land’s full article please click here.