The article looks at the work of economics professor and author of “Dollars & Sex”, Dr. Marina Adshade, who says that online dating is in fact “its own market”, where people are constantly making economic decisions.
According to research in the Journal of Economic Behavior & Organization, online daters with the highest incomes receive as many as 10 times more profile views than those in the lowest income brackets.
Douglas Kobak, a Financial Planner in Conshohocken, Pennsylvania said: “Someone’s income will almost always factor into the equation.
“When you are becoming serious, you need to consider what your partner is bringing to the table besides love and a good time.
“The question becomes one about the potential to earn the income needed to build wealth and live a lifestyle you want.”
The article goes on to explain the economic judgements we make online as singles, judging our own value and that of others, as well as the “opportunity costs” involved in deciding if someone better might be out there.
To read the full article please click here.