In a recent MarketingTech article, Chief Revenue Officer at Agile Wings, Jenny Gonzalez, explains why online dating platforms could be the perfect place for marketers to push their products.
With the likes of Match.com, Tinder, Coffee Meets Bagel, Happn, JSwipe, Plenty Of Fish and Lulu seeing 50% of their users checking their apps daily, Gonzalez says online dating services are an under-estimated platform for marketing.
And although many are reluctant due to possible links to the more adult side of the industry, online dating can offer a “unique opportunity to marketers”, the Agile Wings executive says.
Gonzalez says: “Brands who regularly use customer profiles to target customers are missing a pretty big trick. A dating platform with a full set of pre-made profiles to target, broken down into likes, dislikes and preferences from favourite food to weekend activities, gives a level of unrivaled insight, enabling highly targeted marketing.
“The dating industry has for too long been pigeonholed as an area full of sex obsessed men. But this stereotype couldn’t be further from the truth.
“Whether you’re a brand targeted towards the over 50s market, single parents, students (you get the idea), the marketing potential in the space is too big to simply ignore.”
To read the full article please click here.