From the Web

FROM THE WEB: ‘Why Online Dating Can Offer A Unique Opportunity To Marketers’ MarketingTech

Online Dating Scam

In a recent MarketingTech article, Chief Revenue Officer at Agile Wings, Jenny Gonzalez, explains why online dating platforms could be the perfect place for marketers to push their products.

With the likes of, Tinder, Coffee Meets Bagel, Happn, JSwipe, Plenty Of Fish and Lulu seeing 50% of their users checking their apps daily, Gonzalez says online dating services are an under-estimated platform for marketing.

And although many are reluctant due to possible links to the more adult side of the industry, online dating can offer a “unique opportunity to marketers”, the Agile Wings executive says.

Gonzalez says: “Brands who regularly use customer profiles to target customers are missing a pretty big trick. A dating platform with a full set of pre-made profiles to target, broken down into likes, dislikes and preferences from favourite food to weekend activities, gives a level of unrivaled insight, enabling highly targeted marketing.

“The dating industry has for too long been pigeonholed as an area full of sex obsessed men. But this stereotype couldn’t be further from the truth.

“Whether you’re a brand targeted towards the over 50s market, single parents, students (you get the idea), the marketing potential in the space is too big to simply ignore.”

To read the full article please click here.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769