How Brands Could Learn a Thing or Two From Dating Apps and Making a Personal Connection
I had the privilege of attending the AMEC Global Virtual Summit 2020 and one of the talks I went to was led by Michael Kaye, Global Communications Manager at OkCupid.
Michael discussed the art (and it is an art) of using data to not only tell compelling stories, but to better and more personally connect with your customers – current and prospective – with mutual benefits.
