A recently published blog post on NextAdvisor looks at the growing importance of personal identity verification processes on modern online dating services.
Written by Emily Bartz, the article offers an in-depth exploration of the various user verification procedures used by the industry’s most popular brands, and exactly how they help online daters avoid becoming victims of fraud and catfishing.
Bartz looks at the advantages of Zoosk’s profile photo verification strategy – which requires users to upload a video of their face, which is then compared to the photos used on their profile and verified accordingly.
She also gives insight into how popular apps, like Tinder, uses social media platforms to give credibility to their users, by allowing them to connect to the app with their Facebook profile.
The interesting article further outlines a number of ways that online daters can take the matter of verifying the identities of potential matches into their own hands, by using Google’s reverse image searching tool, and the “proactive” approach of researching across social media accounts.
Check out the full post here.