This year, both Match.com and Snap Interactive released new dating products for the over-50s market.
Pew Research recently said that online dating market penetration among 55 to 64-year-olds doubled between 2013 and 2015, whereas Ipsos said the percentage of older people interested in trying online dating rose from 29% to 46% over the same period.
A new article in The Economist titled “Pensioners are an underrated and underserved market” speaks about the opportunity in this market, whether you are a fitness, travel or online dating company.
As the article states: “With longer lives, more free time and a lot of cash, older people clearly present a “silver dollar” opportunity.
“In America the over-50s will shortly account for 70% of disposable income, according to a forecast by Nielsen, a market-research organisation.
“Global spending by households headed by over-60s could amount to $15tn by 2020, twice as much as in 2010, predicts Euromonitor, another market-research outfit.”
Read the full article here.