In a recent interview with TechDay, Bradford stated that the best approach to launching a product is to treat it like you’re hosting a party.
She explained: “A product launch is identical to throwing a party, and behind every party, is an epic pregame.
“Instead of making The League immediately available to the public The League drums up excitement months in advance with intriguing marketing, events and social content.
“This marketing tactic aligns with our company’s brand and voice because we like to think of ourselves as more than just a dating app.”
And by doing this, Bradford says the app aimed to create an “exclusive club” that ultimately brings more users to the app.
To read the full interview please click here.