“Tinder’s definitely not a game,” said Elie Seidman, the company’s chief executive, in a recent interview. “At the core, it’s about human connection.”
If you squint, though, the app doesn’t look so different from the countless mobile games on the market. Tinder has a clear objective and explicit rules. At any time of day, there are tens of millions of people playing, er, swiping, on the dating app. And, like the games with which it competes for screen time, Tinder charges users who want a leg up.