FROM THE WEB: Guardian article on massive money in online dating’s ‘spectrum of secondary businesses’

An article in the Guardian today explores the huge money available in the secondary businesses of online dating, such as date coaching and profile advising.

Siri Srinivas speaks to Lisa Hoehn, an ex freelance journalist who runs a company called Profile Polish, which aids singles in their online lovelife.

Her company “offers editing of dating profiles, ranging from $48 for a Tindr special to $198 for services covering all web and app-based dating profiles. Hoehn says she has had over 200 clients so far with about 10 people on her waitlist. “Asking for help is hard and it’s not cheap.””

Srinivas also references Evan Marc Katz, who recently did a TedxTalk on dating online, whose tutoring courses range from a $5,250 four week “romance” program, to a 12 week “commitment” course priced at $7,775.

Another company looking to utilise this emerging trend, and implement it with online dating, is LiveDatingAdvice, who provide live chats with trained dating advisors.

We interviewed their CEO, Arthur Malov, who said the company are in talks with two public companies, and a number of smaller sites, to implement the white label software on their platforms.

Read Srinivas’s piece here.