If you missed it

10 Stories Not To Miss On GDI This Week

  1. eHarmony ‘Scientific’ Ad Banned by UK Advertising Standards Authority – The website failed to provide the Advertising Standards Authority (ASA) with sufficient evidence that its users were more likely to find love.
  2. From Academia: Gender Differences in Online Dating (Literature Review) – A 2016 ResearchGate paper analysed the existing literature on gender differences in online dating.
  3. OkCupid Faces Backlash After Changing Name Policy on App – Since the announcement, OkCupid has faced a backlash of bad reviews on Apple’s App Store.
  4. Online Dating Activity to Spike on ‘Dating Sunday’ – The peak falls in the middle of ‘dating season’, which runs from the 26th of December until Valentine’s Day.
  5. The Independent Investigates the Sugar Dating World – Popular choice SeekingArrangement will find sugar babies an “experienced” “mentor” for “mutually beneficial” relationships.
  6. OkCupid Launches ‘DTF’ Ad Campaign – The DTF advertisements will encourage users to repurpose the acronym for themselves, giving examples like “DTFoot the Bill” and “DTFinish my Novel”.
  7. ExoClick and Dating Factory Sign Exclusive Members Area Traffic Deal – It is trying to grow its members area business to give its advertisers exclusive access to Dating Factory’s global network of membership traffic.
  8. Tinder ‘Caveman’ Ad to Hit Various Markets – Production company Buck have collaborated with the dating giant to produce the short animation, which begins by showing a naked caveman.
  9. Snap Interactive Appoints Blockchain Pioneer and President of NEM Foundation – Wong will be advising the company on its strategic development of blockchain initiatives.
  10. SaucyDates Finds 32% of Users have Found a Date on a Non-Dating App– The apps that came out with the top results were Facebook, with 55% of users finding a date on the platform, Instagram, 13%, and 10% on Twitter.
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Chloe Gay

Chloe is a reporter at Global Dating Insights. Originally from Bracknell, she is studying Communication & Media at Bournemouth University. She enjoys writing, travelling and socialising with her friends and family.

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