The Inside Track May 2020
The Inside Track is an exclusive video series brought to you straight from the team at White Label Dating. Each month we’ll be sharing the hottest new updates for our award-winning platform that will help our partners to profitably grow their businesses and maximise their return on investment, as well as outline exciting new opportunities, whether this be new territories, new niches or new acquisition sources.
Due to the COVID-19 outbreak, this month we’re bringing the Inside Track to you straight from the home offices (aka living rooms) of our Co-Founder, Ross Williams, our Chief Revenue Officer, Dave Adams and our Head of White Label Dating, Seb Hall.
This month’s video is a must-watch! Jam-packed with updates on platform performance throughout the COVID-19 outbreak and lockdown period.
Seb gives us some exciting insights into network specific performance, including details of our record-breaking conversion rates (the best in three years!) as a result of payment processing optimisations that focused on incremental gains to ensure we are capturing payments wherever possible across all devices and browsers Ross, covers the very exciting future of the new cloud-based messaging system, video messaging, video stories, profiles and calling that will lead to immense uplifts in engagement in today’s current climate, with more and more people communicating online and becoming comfortable with video chat.
Dave goes on to introduce the brand new, spectacular Dating Dashboard, which will be coming very soon. The new Dating Dashboard will replace our Partner Portal and provide a one stop shop for site creation, campaign analysis, ROI forecasting and so much more! This project involved seven-figure investment – it’s one of our biggest yet and we know you’re going to love it!
As well as this, Dave reminds us of the six new registration form variants that are available for A/B testing for all of our partners, before moving on to outline the nexts stages of our huge network niching project to bring you many more highly converting ring-fenced niches that will propel our partners portfolios into new levels of diversity and maximise opportunities to boost ROI
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