Marketing

One in 10 Young Aussie Singles Use Dating App Tinder

tinder

One in ten single Australian teenagers in 2015 use the dating app Tinder, new research has revealed.

Roy Morgan Research recently took a sample of the Australian population, to find out which age groups use online dating apps.

The company found that of the estimated 5m Australians over the age of 14 who identify as single, 263,000 regularly use Tinder – around 5.1% of the single population.

And amongst the younger generations, aged between 18 and 24, almost 8.8% of singles used the app in the last four weeks.

This percentage drops as the age groups get older, with 6.4% of singles aged 25-34 using the app, and 1.5% of singles over 35 swiping on Tinder.

And of those in the age range 14-17, only 1.6% said they used the app in the last four weeks.

tinderaustralia

The General Manager of Media at Roy Morgan Research, Tim Martin, said:

“Much has been written about the new ‘swipe culture’ among Millennials after a date. Over 3 in 4 young Aussie adults aged 18-24 are single, and almost one in 10 of them could be found on Tinder in the last four weeks.

“How Tinder and other so-called hook-up tools influence, and reflect, modern romance is up for debate, but the app still has only a fraction of the users of other social media in Australia. Almost two million Australians 14+ use Snapchat, three million use Instagram, and a huge 7.8 million use Facebook’s app on mobile or tablet in an average four weeks.

“As these (and future) social media platforms continue to build audiences and develop new advertising capabilities, it will be increasingly important for brands and media agencies to know the real number of users across devices, and who they are.”

The sample of 6,389 single Australians was taken between April and September 2015.

Roy Morgan Research is one of Australia’s best known and longest established market research companies, with offices in Australia, New Zealand, USA, UK and Indonesia.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769