Zoosk have released a new advert that shows online dating as simply the first stage in a love story.
The ad plays off the online “liking” of partners, pitting it against a real-life story – where love is a process which develops from liking someone into something more.
It also breaks down the potentially overwhelming process of going online to find a partner for life, into something simpler and more everyday.
The ad was created by San Francisco-based agency MUH-TAY-ZIK | HOF-FER, who have previously worked with Google, Netflix and The Golden State Warriors.
Zoosk’s campaign will run on TV and online.