The Grade Offers VIP Hamptons Trip For Users Who Invite Most Friends


Snap Interactive is taking a leaf out of Tinder’s book with its latest marketing and user acquisition strategy for mobile app The Grade.

The grade-based dating service, which counts New York as its biggest market, is offering singles the chance to win a luxury weekend in the Hamptons.

To win the “VIP Experience” promotion, which is worth $2,500, users of The Grade must invite as many friends as possible to the app.

However, only those friends who score a B grade or higher will count towards the final total.

The Grade has also created a “Hamptons VIP Experience Contest” leaderboard, so singles can check their progress on the app.

SNAP’s CEO, Cliff Lerner, said: “The main premise of The Grade is to create a community of high quality singles, and we’ve seen The Grade’s concept resonate especially strongly with the Hamptons crowd.

“Offering a VIP Experience to our Hamptons audience is a natural fit. To make sure we don’t dilute our audience, we aren’t rewarding the users who can bring the most friends to the app, but rather the users who can bring the most friends with the highest grades. As a matter of fact, friends that don’t have a high grade won’t be counted at all.”

The getaway prize is on the weekend of 11th-13th September, 2015.

The winners can each take a friend, and will be treated to a private helicopter ride to the Hamptons.

In addition to this, the winners will get a beachfront hotel room, dinner at an upscale restaurant, and a limousine ride back to Manhattan on Sunday.

In June, The Grade announced it had seen a 220% increase in swipes, and a 311% increase in matches since January.

The company also revealed that 80% of New York users open the app again after initially logging in, and 40% of users are still using the app after 30 days.

The two winners will be announced on Wednesday, September 2nd – find out more here.