Marketing

Twitter ‘First View’ Lets Marketers Buy Most Valuable Ad Space

twitter

Twitter has just introduced a new way for marketers to improve the visibility and engagement of their brand when advertising on the platform.

The micro-blogging platform is now considered to be a premium advertising service by companies interested in promoting their latest products and events on a large scale.

And to make advertising on the platform even more rewarding, Twitter has launched its new ‘First View’ ad feature.

The new option helps marketers achieve significantly higher audience reach, by allowing them to purchase its most valuable advertising space for a 24-hour period.

Once the top ad slots are purchased, users will be greeted by a Promoted Video from that brand as soon as they log into Twitter and view their Timeline.

Twitter 'First View'
Commenting on Twitter’s new advertising method, President of Domestic Theatrical Marketing for 20th Century Fox, Marc Weinstock said: “Word of mouth is more important than it has ever been in movie marketing.

“And there is no better word of mouth social platform than Twitter. Twitter’s First View is a great opportunity to widely distribute our trailer for Mike and Dave Need Wedding Dates while generating buzz and social conversation.

“We are able to hit a broad movie-going audience with great video in a way that not just garners views, but actually creates social momentum.”

Last month, the social media giant launched its conversational-style ads, a feature designed to make it even easier for users of Twitter to engage with brands, and to spread campaign messages.

twitterads

To increase consumer engagement, the new ads include call to action buttons, alongside customisable hashtags that can be changed by a brand to fit the advert’s purpose.

Once a user taps a call to action, the Tweet composer opens with a prepared brand message, accompanied by two hashtag buttons.

The user is then able to personalise the Tweet and share it with their own followers, helping the company’s advert reach even more people on the platform.

The platform has now started rolling out First View to managed clients in the US, and plans to expand it globally over the coming months.

Read more about First View here.

Danielle White

Danielle is a Junior Reporter at Global Dating Insights. Originally from Reading, she has studied Multimedia Journalism at Bournemouth University and has a passion for writing and reporting. She enjoys travelling and likes to spend her free time socialising with friends and attending music events.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769