Chinese Flirt App Momo Hits 100m Users


Chinese messaging app Momo, the “magical tool to getting laid”, has amassed 100m users.

The app’s CEO, Tang Yan, said in a post on Zhihu that they now have 40m monthly users and 15m daily users.

Last November we reported that Momo had reached 80m members, a number that had doubled in four months.

Launched in September 2011, the app is a location-based messaging service that lets you chat to people in your vicinity.

Users can also share photos, audio and their location on a Facebook-style timeline — as well as set up group chats.

They monetise through in-app purchase of stickers and games – the latest of which was downloaded 1.4m times and made Momo around $2m. 

The app has earned a controversial reputation as a hook-up app, something compounded by comedian Mike Sui calling it the “magical tool to getting laid” in his viral video 12 Beijingers.

It received some bad press in February when a video surfaced of prostitutes being lectured on how to use the app to entice customers.

In August 2013 Momo received $40m in Series B funding, with rumours circulating that huge e-commerce company Alibaba had provided a large portion of the funding — something that neither party has confirmed.

An English version of the app was released last October, which you can download here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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