Threesome App 3nder Are Doing Incremental Payments Well

Threesome app 3nder is letting users pay a recurring fee to see who liked them, along with other interesting incremental payments.

The app works much like Tinder, but for facilitating threesomes, and was accepted onto the App Store earlier in the year, under the guise of “trios made easy”.

And a new paid feature, “Curiosity” lets users see everyone who has liked them, for 69p per month.

The app also has a few other features which compliment the service, without diminishing the free product.

For £1.49 you can go incognito for a year, which hides your profile from all your Facebook friends, and your partner’s friends.

Once you’ve matched with someone, 3nder gives you three days to chat and arrange to meet, before the conversation is locked.

However you can pay to unlock the conversation – nine “conversation unlocks” for £1.49 and three for 69p.

And while such features aren’t bringing in huge money, these are examples for other mobile dating apps how to do small incremental payments well, something free apps will have to crack if they want to be sustainable.

This kind of payment cycle is not dissimilar to how some mobile games monetise – letting you play for free, either for a set time period or for a set number of lives, then blocking you for a certain time period, which you can bypass by buying more time or lives.

After the release of the Apple Watch, 3nder released a mock up of what their app will look like on the smartwatch, see it here.