Sex App Pure Diluted By App Store


The creators of Pure, the controversial sex-on-demand app, have been forced to release a watered-down version of their vision.

Pure was intended to be a location-based app where users could arrange to meet for sex, like hiring a cab.

And yet while their launch created great interest from users, they still had to receive the blessing and approval of the Apple and Google Play stores.

Pure is on the App Store now (coming soon to Play) but it has rebranded itself as an “Instant Companion Finder”.


Even though the app doesn’t seem radically different – like the banished and rebranded app “Down”, references to sex are simply pushed between the lines – it adds uncertainty to users’ intentions, which was the main selling point of its original incarnation.

Speaking to The Cut, co-founder Roman Sidorenko said: 

“Censors are funny, it’s true. But we realized that women are much more into meetings “right now” and have sex later if there is no pressure about having sex before the meeting. And they don’t like the idea of committing to sex before the meeting.

“Staying within our concept “Help people to find company right here, right now within a specific context” we decided to change our marketing to “The right way to get a date. On-demand.” And I don’t think this is a pivot or change of focus.”

Download the app here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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