Mobile

The Grade Sees 300% Increase In Matches Since January

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The Grade’s engagement figures are continuing to grow in its main market of New York City, hitting 15m total swipes.

The app, which was released by Snap Interactive last November, has seen key engagement metrics continue to increase since the start of the year.

Since January, the company has seen a 220% increase in swipes, and a 311% increase in matches.

And in two months, it has notched up an extra 5m swipes, reaching a total of 15m since launch.

This has led to 100,000 matches on the app.

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Perhaps more telling is that 80% of New York users open the app again after initially logging in, and 40% of users are still using the app after 30 days.

The CEO of Snap, Cliff Lerner said: “The vision of The Grade is to bring accountability to online dating in order to create a community of articulate, responsive, and high-quality daters.

chart 22222“Proof that our concept is working is best demonstrated by the high retention of our core New York demographic. 80% of New Yorkers return to use the app after their first login, with nearly 40% of New York users still using The Grade after 30 days.

“With users craving more data and features around improving their grades, we look forward to rolling out new features in the coming weeks with a game-like experience that will further differentiate The Grade from other dating apps.”

In May, The Grade released a new feature that gives singles stats about their photos.

Called Photo Stats, it provides like-rate statistics for daters’ profile photos in real-time.

This new feature will let users find out how well their current profile photo is performing compared to their other photos, and to other users of the same gender and age-range.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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