Friends Turn Matchmaker With Pinch App


Pinch is a new app that uses Facebook friend of a friend matching to connect singles together.

The app works by either singles or potential matchmakers scrolling through friends of friends on Facebook.

If the single sees someone they are interested in, they can ask for an introduction – or “pinch” – from their Facebook friend.

Likewise, a matchmaker can browse through two sets of singles, and if they see two who might fit, can pinch them together.

From here, the couple who are connected play a game of truth or dare, each answer revealing a square of an obscured profile photo.

The matchmaking friends can track the status of their matches with a progress bar, and earn badges for successful matches.


Micha Netanel, creator of Pinch, said: “Pinch is all about helping people connect by leveraging the network effect.

“I can’t tell you how many times I’ve thought two of my friends would be great for each other, or how many times a friend has asked me if I knew someone who’s single.”

Pinch is the first app development from Netanel and Avi Ganon, and they want it to give friends the matchmaking power, rather than relying on “impersonal algorithms”.

It is also another app looking to Facebook to provide authenticity to the online dating process and freedom from fake profiles and scammers.

Visit their site here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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