The League Wants Most Popular Users To Pledge Their Exclusivity

the league

Elite dating app The League is trying to make its top members pledge their allegiance in exchange for special perks.

Users of the exclusive app who are liked by over 80% of members are being sent a mock contract, saying they will not use any other apps, according to Buzzfeed.

The contract asks the user to “go exclusive” with The League, by agreeing to delete all other dating apps and using The League exclusively for 30 days, once they’ve been granted access to the app.

In return, these top users get “first look at any new talent that joins” and their profile will be shown immediately to singles they like.

And in an effort to grow the app amongst a certain type of ambitious professional, those in the 80th percentile also get 10 VIP entry passes for their friends, and invites to all League parties, events and offers.

In May, The League launched in its second US city — New York.

It aims to create an exclusive community of “like-minded, ambitious professionals”, by requiring a LinkedIn and Facebook account, and internally screening all users who apply for the waiting list.

When the app launched in New York, 2,500 users out of the 16,000-strong waiting list were admitted.

And The League is clearly trying to grow the app amongst a certain social group, by handing out exclusive access passes to its most popular users.

Reports also suggest they are looking to snare Tinder’s celebrity proponent, Hilary Duff, for their next launch in LA this summer.

At the start of the year, The League also raised $2.1m from investors including IDG Ventures, and Sherpa Ventures, along with angel investors.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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