Siren Puts Women In Complete Control


A digital artist from Seattle has created a dating app called Siren that puts women in control.

Siren builds profiles using questions and short videos, and women control the visibility of their profiles and make the first move.

Creator Susie Lee says said she created this app to counter the slew of other apps that only offer “a tedious, image-crafted résumé.”

Susie Lee said:

“My work explores transformation and human connection through technology, and Siren is an intuitive and clear extension of my practice.

“A user’s profile is generated organically over time through a series of open-ended daily questions and micro-video challenges (crafted by intelligent cultural sponsors) such as “what’s a hidden gem in Seattle?” and “what did you want to be when you were a child?”

Female users of Siren can send out a “Siren Call” that sends notifications to people they have chosen to contact, to see if they want to chat, or meet.

Lee said:

“Siren gives people the chance to discover the individual beyond a profile photo. It’s about unexpected moments that make us smile. Siren is also a safe place for women who are able to control their visibility and are the only ones who can make the first move.

“This gives a clear indication to men whether they are interested or not because you can only view a woman’s profile if they are interested in you.”

Siren has raised around $410,000 so far, and plan to monetise in the future with in-app purchases and a membership program.

You can download the app for free but to access the app, you need to request an invite app from the Siren website. An Android version is in the works for October.

Visit the site here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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