Online Dating Use Has Doubled In Five Years


The number of US adults using online dating has doubled in the past five years.

This is according to a five year analysis by research company GfK, who tracked the number of adults in America using online dating services.

Their MRI’s Survey of the American Consumer asked US adults over 18 whether they had used an online dating service in the past 30 days.

Back in 2009, around 2.7m people said they had recently used online dating, but when GfK asked in 2014, this number was up to 5.6m.

This accounts for nearly 2.4% of all adults surveyed in the GfK MRI study.

In the 2014 report, the split between men and women was fairly even – with men accounting for 53.7% of online dating users, and women 46.3%.

Those aged 25-34 accounted for 27.7% of the online daters, with the 18-24 age group coming second with 21.6%, 45-54 with 18.3% and 55-64 with 10.6%.

Just over half those using dating services had never been married, while 36% were divorced, separated or widowed, and 12% described themselves as married while using online dating.

GfK is a leading research company, with over 13,000 experts looking at how people live in 100 markets.

Their MRI’s Survey of the American Consumer interviews around 25,000 US adults every year about their usage of over 6,500 products.

View the study here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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