After twelve years in the online dating game, British company White Label Dating has just reached the milestone of 50m registrations.
Yesterday, the company – which is now contained within umbrella group Venntro – announced the milestone, during an incredibly busy period for the dating industry.
Speaking about the achievement, the founder and CEO of Venntro Media Group, Ross Williams, said:
“Reaching a milestone like 50 million registrations is a massive achievement for us. 2015 was a fantastic year; we signed many new media partners and welcomed on board a number of affiliate partners who transferred their portfolios over to our platform.
“We’re looking forward to welcoming more new partners in 2016, especially in the USA where the biggest expansion opportunities lie.”
– Ross (@rosswilliams) January 4, 2016
Williams founded the business back in 2003 with co-founder Steve Pammenter, and the company now powers over 25,000 sites for nearly 2,000 partners.
In 2015, WLD grew revenue in its next big English-speaking market, the United States, by over 200%, after some initial teething problems in the market which co-founder Pammenter spoke about at the GDI conference last year.
Speaking about the forthcoming year, Williams said: “January is the most popular time of year for online dating, with high revenue generating opportunities, making now the best time for White Label Dating partners to take advantage of the industry leading conversion rates we offer our partners. With strong forecasts for growth in 2016, we’re looking forward to welcoming more new partners and reaching our next milestone.”
Towards the end of last year, WLD also secured another media partnership with the owner of Ireland’s largest radio station, Communicorp One.
In 2015, the team behind White Label Dating and other dating properties like Global Personals became housed under Venntro Media Group, a Match Group-style umbrella company for the various dating services the business owns.
With this move, Venntro also launched its startup program, Venntro Ventures, aiming to both acquire and help build a number of dating properties, mostly in the mobile sphere, as the company enters its next chapter as a business.
Find out more about Venntro here, and watch our interview with Ross Williams below: