Tinder’s App Revenue Rankings Jump Since Tinder Plus Launch

Since the release of Tinder Plus, the dating app has seen a significant jump in its app store revenue rankings.

Tinder Plus launched at the end of March, and new figures from App Annie show that the premium service has increased, and maintained, Tinder’s rankings in the Google Play and App Store.

On the Google Play store, in terms of worldwide total revenue for March 2015, Tinder jumped 41 places to number 10.

And on iOS, App Annie data also shows that the dating app jumped from position 969 to 26, in terms of total revenue rankings.

Tinder stayed in the top 100 revenue rankings throughout the month.

The app also jumped from position 14 to become the number one Lifestyle app on the US App Store, and stayed in that position all month.

And on the Google Play store, Tinder’s parent company IAC gained 6 spots on Google Play’s revenue charts, thanks to the launch of Tinder Plus.

Tinder Plus lets users replenish swipes, change their location, and also gives uninterrupted and ad-free swiping.

The premium service costs $9.99 for people under 30, and $19.99 if you are over 30.

IAC previously said if Tinder’s ARPU matches other IAC brands, it could generate an EBITDA of $75m in its first year.

From the last quarter of 2014 to the first quarter in 2015, The Match Group’s paying subscribers increased by 505,000.

By looking at IAC’s previous reports, if the rest of The Match Group’s dating products matched the subscriber increase from the year before, Tinder’s premium service would have added an extra 400,000 paying subscribers.

And even at the most conservative estimate, with The Match Group’s products equalling their best quarter in years, Tinder would have still added around 180,000 new subscribers.

Financial services firm Cowen & Co estimate that Tinder Plus has seen 276,000 subscribers, while Morgan Stanley put the number around 297,000 and Credit Suisse estimated the figure was 100,000.