Instagram Introduce Clickable Ads With Multiple Images


Last week, Instagram announced a new way for advertisers to promote their brand on the social media.

They have introduced what they call “carousel ads” – which lets brands have a number of swipeable images, rather than just one.

Users simply swipe left to see more images, additional information, or a link to a brand’s website.

These will also be the first Instagram ads to be clickable.

This allows advertisers such as dating sites to promote their brand, or a specific offer, on Instagram and add a link that takes users directly to their site.

In a blog post, they explained: “One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones — with the added benefit of taking people to a website to learn more.

“For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’ A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.”

The new format is being rolled out on a limited basis, as they test and try different variations on the format.

See an example of how the ads will look below:

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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