Tinder has today announced its first major move outside the dating industry.
The IAC-owned app has helped to build a standalone social networking service for people who have been included in Forbes’ 30 Under 30 list.
The app is being released by Forbes, who have created a community-orientated app for its 30 Under 30 alumni.
The new app is for the over 2,000 people who have made the list, which has been running for four years.
This year, the list includes over 600 millennials from industries like art & style, venture capital, music, science, consumer tech, sports and media.
The app will include activity feeds, a full member directory, user messaging and opportunities for business networking among the Forbes 30 Under 30 list members.
Content for the app will be developed by members of the Forbes 30 Under 30 alumni, and may appear on the Under 30 channel, set to launch on Forbes.com in October.
Salah Zalatimo, Head of Mobile Products at Forbes said: “Forbes’ 30 Under 30 lists bring together the most influential and accomplished young entrepreneurs and game changers. Our Under 30 app is a tool we developed to better connect, empower and mobilize this community to help change the world.”
And Tinder has been tasked with building a speed networking-style swiping feature for the app, that works just like Tinder, so users can quickly connect with one another.
Forbes notes this is the first time Tinder has partnered with another brand to extend its technology.
Zalatimo told TechCrunch the partnership seemed like “a mutually beneficial and symbiotic fit. Tinder gets to figure out and learn about getting into the business networking space and we can help our members.”
Tinder co-founders Sean Rad and Justin Mateen were both included in the list last year.
Speaking about the partnership, Sean Rad said: “As a Forbes 30 Under 30 member, I’m honored to be able to leverage Tinder’s technology to help Forbes connect this fantastic community of inspiring and influential thought leaders.
“Tinder connects tens of millions of people every day, and it’s exciting to see our technology used for business networking.”
The app will be launched at the second annual Forbes Under 30 Summit in Philadelphia, October 4-7, 2015.
Tinder has long expressed its ambitions to delve outside the dating industry, and this move marks its first departure from its dating-orientated product.
The networking and business space has always seemed like a good fit for Tinder, and this partnership will let the company dip its toes in the waters of another vertical.
In celebration of the launch, Forbes is holding a party in San Francisco on 5th August, in partnership with Cadillac.
Sean Rad, Jonathan Badeen and over 100 Forbes 30 Under 30 list members are expected to attend.
Find out more about the app here.