Snap Interactive’s number of active subscribers has increased 28% YTD, after shifting their focus towards mobile.
The owner of AYI.com has around 99,500 active subscribers as of July 31st 2014, up from 77,700 in December 2013.
Compared to the same period last year, new subscription transactions increased 34% YTD.
The public company recently put into action a strategy to diversify their marketing and advertising channels.
For the Facebook-based AYI, the majority of new users come from Facebook ads, but they increased users acquisitions from other sources by 29% in three months.
Snap Interactive’s CEO, Clifford Lerner said:
“July 2014 was our eighth consecutive month of subscriber growth, with a 28% increase in the number of our active subscribers during the first seven months of 2014.”