Tinder has hit back at research that said half its user base was in a relationship.
Yesterday, we wrote about research from Global Web Index, a UK-based research company who surveyed over 47,000 internet users about their browsing habits.
In addition to asking consumers about their online dating habits, whether they pay for dating services and their brand-engagement, they released data about Tinder’s user base.
Their analysis said that 30% of Tinder users said they were married, and 12% were in a relationship.
But today, the Hollywood-based dating app has rebuffed the analysis, calling it “completely inaccurate”.
A spokesperson told the Guardian: “The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base — this firm is making guesses without having any access to real data on our millions of users worldwide.
“I’m not sure how they sampled that specific group of people, but it does not represent Tinder’s user base”.
Global Web Index’s research also said that men outnumbered women on the app by 60:40, and the most active age group was 25-34, who made up 45% of Tinder’s user base.
Regarding the demographic split of their user base, Tinder said:
“The single largest age group on Tinder, making up more than half of our entire user base, is 18-24. More than 93% of UK residents in that age range have never been married, according to the UK’s office of National Statistics.
“Without revealing any data about our users, simple logic should reveal that it’s essentially impossible for any of these claims to be accurate. Their methodology seems severely and fundamentally flawed.”
Read the Global Web Index research here.