ManCrunch Mobile is a new app created by Avid Life Media, the parent company for extramarital dating site Ashley Madison.
The app will let users live video chat with other gay singles around the world.
In addition to the primary live video function, users can also send Snapchat-style self-destructing photos and videos.
Members of ManCrunch Mobile can also build their own “private library”, for photos or videos they don’t want to store on their phone.
The product is an extension of Avid’s ManCrunch website – which has 175,000 worldwide members, and is known for their controversial Super Bowl ad that was rejected by CBS.
Avid Life Media President and founder of Ashley Madison, Noel Biderman, said: “One of the things we know for a fact is that people are put off by profiles where what you see is not what you get.
“We felt the time was right to leapfrog the competition by offering a dating app that features video chat, allowing everyone to ‘get real’ when it comes to dating.”
The technology for this live video chatting comes from San Francisco-based WeCam Technologies, who offer an omnichannel communications platform.
The video chatting created for ManCrunch Mobile is designed to be confidential and secure, and all the smartphone controls are “within easy reach for one-handed operation”.
ManCrunch Mobile offers a premium service, which lets paying members browse unlimited users, add as many private photos and videos as they want, browse worldwide users and change their location to a different city prior to travelling.
WeCam President Rob Whent said: “We set out to create a mobile-first experience unlike anything currently available, that integrated video chat as a main feature, not an afterthought.
“Mobile video chat is becoming increasingly popular, as it’s much easier to connect with someone when you see them face to face.”
The ManCrunch Mobile app is available now on the App Store and Google Play.
Find out more about WeCam Technologies here.