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Instagram Adding 30 Second Brand Vids And Growing Ads Into New Markets

instagram

Instagram has announced it is further expanding its advertising platform, making it available to more businesses and in new countries.

The photo-sharing company has recently been working on making the platform available to advertisers both large and small.

The ads are now available in over 30 new countries, including Italy, Spain, Mexico, India and South Korea.

More new countries will also be launched on September 30th.

The photo-sharing app has also released a host of new ad features, which its current advertisers have been testing over the summer, and seeing positive results with.

These include the ability to include photos and video in landscape, to give ads “a more cinematic feel”.

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Instagram is also letting advertisers show videos that are 30 seconds long.

Another new feature is Marquee, which is a new premium product designed to generate lots of exposure in a short space of time – so brands can create a buzz around things like a new product launch or movie premiere.

Instagram says the self-serve ads also leverage Facebook’s ads infrastructure, making it easier to target users of the app.

To help manage these ads, Instagram has also added new delivery and optimisation tools to manage campaigns across Instagram and Facebook.

Speaking about brands’ success using these new tools, Instagram said shopping website Gilt Groupe used the app for a campaign, and saw an 85% increase in app installs.

An Instagram campaign also helped designer furniture retailer Made.com yield a 10% order value increase versus its benchmark.

Find out more about the advertising platform here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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