Tinder has just announced its latest improvements to the app, which are designed to help its users “make even more meaningful connections”.
The dating app’s CEO Sean Rad first announced these changes in an interview at Web Summit in Dublin last week, saying the update is expected to increase matches by 30%.
Amongst the new features is the introduction of Smart Profiles, which will dynamically highlight the most relevant information about a potential match.
Information like whether you attended the same school and mutual friends will automatically appear on the front of their profile, underneath their name.
This feature is designed to help users get to know the connections between them and a potential match, whilst giving them a conversation starter if the pair should happen to swipe right on each other’s profiles.
As of today, the app also allows users to add information about their employment and education to their profiles – a feature that has been highly requested by its users for some time.
The information is added to a profile in the same way as other Tinder information, by syncing with a person’s Facebook profile.
These details can also be added when users update, or simply by editing a profile in Settings.
Tinder hopes that giving users the option to add more detail to their profiles will help them to make “more informed” choices when swiping through potential matches.
Earlier this week, its owner The Match Group revealed the app now as approximately 9.6 million daily active users, with each user spending an average of 35 minutes on the app.
Further changes have also been made to the app’s design, with its messaging interface seeing a complete refurbishment.
Tinder now separates the conversations with people you have matched with from the ones who users have not ye spoken to, listing them above the active chats.
The company has also made some unknown alterations to its matchmaking algorithm, and it is confident its users will recognise the difference.
In a blog post, Tinder wrote: “We’ve made some big changes under the hood to improve the way that Tinder selects the profiles that are shown to you.
“While these algorithm improvements are all behind the scenes, you’ll notice the difference; these updates have led to a significant increase in matches.”
The new features have already been added to the app, and will appear once the app has been updated by a user.
Find out more about the updates here.