Tinder dropped further hints about their expansion beyond the dating world after picking up a Crunchie award last night.
The team talked to TechCrunch after winning start-up of the year, with CEO Sean Rad responding to rumours that they were looking to widen their scope.
He said: “We’re all about connecting people and creating an introduction – no matter what the contexts are – and solving the problems that you face when you meet somebody new.
“The problems that we’re solving are universal, whether you want to meet somebody for romantic purposes, or for a business relationship, or a friendship, you’re put in this position where you’re either a hunter going after a relationship and you feel rejected and you put yourself out there, or you’re being bombarded and people are coming after you, and you feel just overwhelmed.
“Tinder’s all about filtering through that noise and just letting people who want to communicate with each other communicate.
“We’re launching something very soon that will answer some of the questions.”
Rad hinted about such a move when they released their 3.0 update, which added a friend list grouping feature to the app.
After the slight misstep of advertising The Mindy Project on the app, it’ll be very interesting to see what they are planning to launch in the coming months.
Tinder’s CMO, Justin Mateen, also gave some updated statistics about the app.
Although he said they could not release user numbers, Mateen said they see 600m profile ratings, and 6m new matches, every day.
He said they had seen 1m new users in the UK over the last 60 days, and were seeing similar numbers in Brazil.
Mateen also said their demographics were changing, and the 18-24 group that used to make up 90% of their user base, has dropped to 51%.
The age ranges have spread out – 32% of users are between the age of 25 and 34, 8.5% are above 35 and 7% are between the ages of 13 and 17.
He points out that “they can only see each other, so it’s pretty safe”, something their Facebook-connectivity helps, but doesn’t solve, in light of recent warnings about the dangers of children on hook-up apps.
Watch the TechCrunch interview below: