Why Women Aren’t Buying Smart Watches

2015 was a big year for wearable technology with the launch of the Apple Watch, but new statistics have revealed that the trend is much less popular with women than it is for men.

A new article published by Racked looks at why women are currently less interested in wearable products, and suggests a number of things that companies can do to make their products appeal more to female consumers.

As Nicola Fumo says, of the one in 10 US adults who own a fitness tracker, 54% are women. But with regards to smartwatches, 71% of owners are male.

The feature says that women might be put off from buying a smartwatch due to the lack of choice available, the masculine designs of most watches and their debatable lack of functionality.

Read the full article here.