App Annie Integrates With Google Analytics For Data On In-App Usage


App analytics platform App Annie has combined with Google to offer a whole new set of in-app analytics.

Using an integration with Google Analytics, users will be able to view key usage metrics alongside data from five major app stores, and 34 advertising platforms in one unified dashboard.

The dashboard, which is now in an open beta, will show developers information including: total sessions, total time, average sessions per user (per day, week or month), average session duration and active users (DAU, WAU or MAU).


Nick McIntosh, General Manager Free Products at App Annie said: “Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing.

“By aggregating the data publishers and developers have traditionally gathered from five or more different dashboards in one place, we’re empowering them to spot success and problem areas quickly and make smarter, faster decisions on prioritization so they can spend more time on building their apps.

“We’re excited to offer a tool that empowers app developers and publishers to make smarter business decisions and look forward to integrating more platforms in the future.”

This information is now available on the dashboard, alongside existing App Annie products Store and Ad Analytics, all working together to give a “holistic view into the health of an app portfolio”.

App Annie said the new dashboard will help developers answers questions like: “Is my new in-app messaging strategy having an effect on the number of daily sessions or session length?”, “Are my Android users as engaged as my iOS users?” and “Did my latest update have an effect on the number of daily active users?”

Mario Dietrich, Head of Marketing Analytics at dating app Lovoo said: “App Annie has always been a great tool for app store data metrics. Now with the Google Analytics integration, it delivers audience insights into the usage of our app, making optimizations more efficient and effective.”


To add this new dashboard, registered users of App Annie simply log in and add Google Analytics as a new connection.

App Annie recently acquired mobile measurement company Mobidia, which has helped the company further move into in-app analytics, along with launching its Usage Intelligence product.

In January, App Annie also raised a $55m Series D investment round and expanded to 12 offices globally.

Find out more about the integration here.